Digital Marketing and Operational Support Officer

Digital Marketing and Operational Support Officer

Digital Marketing and Operational Support Officer

Closing: 01/02/2022

Position: Permanent

Hours: Full-time

Salary: £23,000

Reference: Lancs1

Address: Fulwood, Preston PR2 9WT, UK

Research, update, manage, and promote coordinated content for the Experience Preston website and associated BID communication channels

Develop relationships with city centre businesses and stakeholders to actively seek content to ensure regular promotion of city centre business activities/news

Support levy payers in the creation of and updating of pages/content on BID platforms

Create seasonal assets and content to promote levy payer activities and priorities

Source and share relevant/localised content for the BID’s channels to encourage consumer engagement and awareness

Work in conjunction with the BID team to promote and market key activities to realise vibrancy, safety, security, and appeal priorities.

Support the production and promotion an annual events calendar to enable businesses to plan their local marketing activity – create campaigns/content centred around events and seasons (particularly fashion)

Update and quality check communication channels daily (Twitter/Facebook/Instagram)

Continue to build an engaged audience on all platforms and communicate key information to them on behalf of the BID and levy payers

Follow and engage with fashion and lifestyle bloggers and encourage them to engage with city centre outlets

Create a ‘style’ for communication and engage and respond to businesses and consumers in a timely and professional manner

Design or source relevant and useful imagery/content for use across social platforms

Manage Google Analytics accounts and provide monthly updates to relevant committees and BID manager on number posts, engagement, audience, reach and web visitors –

Maintain strong working relationships with the levy payers and afford requested support wherever possible

Devise a communications plan for the Preston Gift Card, supported participants, and create seasonal content to encourage sales

Devise a communications plan for ‘Experience Preston’ and associated channels

Work with brands to create sponsored and financially supported content and/or sponsorship of campaigns/events

Work in co-ordination with the NWL Chamber of Commerce to deliver the BID programme as per the 2022-2027 manifesto

Support the City Retail Forum, Pubwatch, Preston At Night, and City Safe groups with the production of minutes, agendas, papers, and reports

Support the BID manager with operational duties and attend meetings when requested to support the chair/BID

Represent BID levy payers and their best interests at all levels

As a representative of NWLCC, you are required to possess a professional manner and smart business appearance

Work in accordance with the Terms and Conditions of Employment

To undertake personal and professional development in line with the Chamber’s objectives

To obey the H & S law and co-operate in the Chamber’s activities to achieve a healthy and safe environment. This may involve undertaking training, wearing protective clothing and assisting with the production of a risk assessment. The H & S of the Chamber clients is a key aspect of all the activities of the Chamber.

To undertake other duties which may not be outlined in the above job description.

Out of normal office hours duties will be required. You will be required to work occasional early mornings, evenings, and weekends, especially in relation to BID events.

Salary: £23,000 – plus pension contribution, 28 days annual leave entitlement (inc. Bank Holidays), workplace health scheme.

Expected start date: 01/02/2022

Job Types: Full-time, Permanent

Salary: £23,000.00 per year