An award-winning PR agency has been appointed to handle the communications for one of Lancashire’s most iconic venues.
Chorley-based, KRPR, is now working with Blackpool Grand Theatre on all its media and communications surrounding its 125th anniversary.
Already, the agency has co-ordinated with the venue on the first major event of the year, which saw hundreds of people gather for its 2019 programme launch and initial 125th anniversary celebrations.
A whole host of events are lined up throughout 2019 and a delighted KRPR managing director, Kara Rose, said: “It’s with great delight to be working with Blackpool Grand Theatre and helping promote its 125th year celebrations.
“The theatre is iconic and one of the main attractions in Blackpool, there’s so much history and heritage which surrounds the theatre so it’s such an exciting opportunity to be working with the Grand Theatre team and raising awareness of the wonderful work that they do; not just the incredible shows themselves but the community engaging campaigns too.
“Our first task saw us work with The Grand on its 2019 programme launch and special anniversary event. We generated some excellent results from coverage in local and regional media outlets and with live feeds from Granada Reports on the day which gave the whole event a real buzz. There’s plenty to look forward to in 2019 and it’s a real honour to play our part in the anniversary year. It’s a unique opportunity and one we are proud to be involved with.”
Andrew Howard, Grand Theatre Marketing Manager, said “We are thrilled to be working with the KRPR Team on such an important year, and to help us create awareness around our fundraising project. We have an incredible year ahead which has already seen great profile raising, a key aspect in raising funds.”
This year the theatre will host some of the country’s leading national shows, including Woman in Black, Agatha Christie’s The Mousetrap and Thriller Live.
The theatre will also be hosting their own special summer show and a pantomime favourite for Christmas, Peter Pan as well as fund-raising to raise £125,000 to repair the symbolic ‘pineapple’ that adorns the copper dome roof that was lost in storm Doris last year.