Account
Browse

Trust in telematics – how to insure (and improve) driver behaviour.

Trust in telematics – how to insure (and improve) driver behaviour.

Trust in telematics – how to insure (and improve) driver behaviour.

Posted: 26/07/2021

Adopting telematics technology by the Business Owner, CEO, COO, and CFO of a business is clear-cut when looking at investment return. The commercial benefits include savings on fuel and vehicle wear and tear, putting telematics firmly in the category of cost savings.

However, once the decision leaves the boardroom, how can you gain trust and engagement from drivers? There are still many misconceptions about telematics technology. Many are wary of it, commonly associating it with the term “Big Brother” - mistakenly believing that telematics can record your conversations in the car! 

The duty of care argument is a strong one for both employer and employee. At the same time, suspicions of ‘spying’ can be allayed by being honest and transparent about the motivation for introducing the system. Without giving reasons, drivers have no reason to believe the system is to their advantage. Ensure they understand what motivates data collection: duty of care, safer driving, greener drivers, and involvement from the outset. 

Motivation and reward are also helpful ways of building trust and engagement; for example, monitoring drivers encourages them to be safer on the road, leading to increased fuel savings and a reduction in environmental impact.

An ongoing challenge for any business is knowing where to spend their time and energy to have the most positive impact. Telematics technology is an investment that will undoubtedly affect your organisation both organisationally and operationally.

From a safety and security perspective, by monitoring and managing drivers more effectively, a company can proactively tackle the source of potential accidents by offering training to drivers where needed and by ensuring they are not under pressure to take risks on the road to meet targets. In addition, it is possible to protect vehicles against thieves and track them if stolen.

Whether you have one or thousands of vehicles on the road, we can help reduce your running costs with discounted diesel and petrol, telematic tracking, vehicle cameras and business insurance solutions. Get in touch at your membership page─ we look forward to becoming your ‘trusted partner’.